Centennials (aka Gen Z or iGen) are the world’s largest generation, constituting 32% of the global population. Why do we care in the LGBT+ travel space? Because one in three identifies as non-straight.
Taking to the PROUD Experiences’ stage in New York City, PinkNews‘ former head of content, Ellen Stewart, gives us the lowdown on understanding and engaging with such an important demographic for LGBT+ marketers.
Ellen Stewart (@ellenrstewart)
Ellen is an award-winning audience development specialist, with experience working on the fastest growing UK news site, breakthrough platforms, and digital-first global newsrooms as well as regional and national press. Currently Social Content Lead at Vogue Global Network, Ellen and her team are responsible for delivering pan-platform content and best practice measure to 26 markets globally.