We all know the importance and power of knowing our customers. Yet, understanding the customers’ psyche is not an easy task, especially when your target market is under-represented in marketing and media. So, let’s begin our education…
Taking to the PROUD Experiences’ stage in New York City, Andréa Richardson, Bryan Herb and Richard Jones explore the LGBTQ traveller with Merryn Johns.
Merryn Johns (@Merryn1)
Originally from Sydney, Australia, Merryn is a regular travel writer, commentator, and public speaker on the subject of lesbian travel and diversity and inclusion. When she’s not travelling or preparing the next issue of Curve, she works as a digital international news producer in New York City.
Andréa Richardson, MBA (LinkedIn)
For almost 20 years, Andréa has built a solid competency in Marketing & Communications. Recognitions include named one of the 100 Most Influential Persons of African Descent in 2018 and recipient of the Out & Equal Outstanding Champion Award in 2017.
Richard G. Jones (@richardgjones72)
Richard is the founding Editor of Bear World Magazine, the largest online lifestyle magazine reaching the global Bear audience. As someone passionate about making sure all members of the community are included, he also formed Bear World Media Inc. to facilitate growth in LGBT representation.
Bryan Herb (@zoombryan)
Co-Founder and Chief Marketing Officer of Zoom Vacations®, a global gay tour company, Bryan has been a high school English teacher, personal trainer, model, freelance writer, and a hotel marketing and events sales manager. Bryan also served on the Board of the Directors of the IGLTA.