Did you know that 71% of LGBTQ+ consumers would tell their friends and family to boycott a brand they perceive as discriminatory against them? Now more than ever, brands should be connecting with their consumers on an emotional level.
Jackie Huba’s work has been called “the word-of-mouth-gospel” by Forbes magazine. Taking to the PROUD Experiences’ stage in New York City, we were treated to an exclusive class on LGBT+ Consumer Loyalty!
Jackie Huba (@jackiehuba)
Jackie Huba is the bestselling author of 4 books, including 3 on customer loyalty: Creating Customer Evangelists, Citizen Marketers and Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. She is a TEDx speaker, a Forbes.com contributor, and her work has frequently been featured in the media, such as The Wall Street Journal, The New York Times, and BusinessWeek.